Schissel Design

Joann Schissel, Certified Usability Analyst

Why infographics are becoming so popular

Infographics, also known as data visualization or information design, is a recent trend that has been growing in popularity for web content. Using visuals for quickly grasping an idea is not new. The old saying “a picture is worth a thousand words” is true. What has changed is the rapid rate of information proliferation. We have to be able to scan and understand data in a minimal amount of time. Infographics is one technique that allows data to be deciphered in a compelling and attractive presentation. Charts, tables and graphics can be combined to tell a visual story in a logical flow. Appropriate color scheme, attractive layout and accurate information contribute to a well-designed infographic. These types of presentations can promote brand awareness by reinforcing recognition of a company’s logo and image. Topics for infographics can range from the mundane to the complex.

Using infographics seems to be good for increasing search engine optimization, too. Publishers that use infographics grow in traffic an average of 12% more than those who do not use infographics. One reason for this may be because it is easy to share and increases the possibilities of being seen by many more visitors and maybe even go viral. Here’s some samples of infographics.

Consider using an infographic for your website or upcoming presentation.

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