There is a new mindset that is changing the way brands are recognized and promoted. Instead of focusing simply on social media to promote your product, direct your efforts on producing “social currency.” It’s a concept based on the idea that information has value. When you share, tweet or like a news item, video or story, that item has some level of value and therefore social influence. When a lot of people respond to that content, it can generate or promote a brand identity. It becomes contagious.